Basic advertising

Author(s)

• Jugenheimer, Donald W
• White, Gordon E.

Bibliographic Information

Basic advertising

Donald W. Jugenheimer, Gordon E. White

South-Western Pub. Co., c1991

Note

Includes bibliographies and index

Details

• NCID: BA12335327
• ISBN:
  • 0538190906
• LCCN: 89034290
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cincinnati, OH
• Pages/Volumes: xv, 461 p.
• Size: 24 cm
• Classification:
  • LCC : HF5821
  • DC20 : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : White, Gordon E