Global strategic management : the essentials
著者
書誌事項
Global strategic management : the essentials
Wiley, c1991
2nd ed
- : pbk
大学図書館所蔵 件 / 全22件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and index
内容説明・目次
内容説明
This collection of essays addresses central issues in the management of multinational and global corporations, an area of growing importance in the current age of restructuring, feverish competition and political upheaval. Revised for this edition, the book focuses on the changing working environment in which managers now function. Further, it examines the new and more sophisticated tools that will be needed in marketing, production, finance and control, and research and development in order to remain competitive.
目次
- The Strategic Planning Environment
- Concepts and Tools for Competitive Analysis and Strategic Planning
- The Political Environment and Political Risk
- Finance and Control
- Marketing Product Management
- R&D and Innovation Management
- Corporate Culture and Human Resource Management.
「Nielsen BookData」 より