The strategy concept and process : a pragmatic approach
Author(s)
Bibliographic Information
The strategy concept and process : a pragmatic approach
Prentice-Hall, c1991
- : pbk
Available at / 23 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
658.02-388s081000084629*
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Note
Includes bibliographical references (p. 396-403) and index
Description and Table of Contents
Description
Hax and Majluf define strategy and the strategic plan while covering the core concepts inherent to successful management. They analyze fundamental activities linked to the development of corporate strategy, elements which lead to this development, and the application of a step-by-step methodology. The text sets out a process for facilitating communication, and provides a means of addressing essential managerial tasks. It aims to cover current techniques in strategic management, including corporate strategy, using case studies.
Table of Contents
- Strategy and process
- business strategy
- corporate strategy
- functional strategy
- methodology for the development of a strategic plan.
by "Nielsen BookData"
