Managing marketing information

Author(s)

• Piercy, Nigel F.
• Evans, Martin (Martin J.)

Bibliographic Information

Managing marketing information

Nigel Piercy and Martin Evans

Croom Helm, c1983

• : [hard]
• : pbk

Note

Includes bibliographies and index

Details

• NCID: BA12358413
• ISBN:
  • 0709920253
  • 0709920261
• LCCN: 84165479
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: 223 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing research
  • LCSH : Management information systems