Marketing management : concepts, practice, and cases

Author(s)

• Haas, Robert W.
• Wotruba, Thomas R.

Bibliographic Information

Marketing management : concepts, practice, and cases

Robert W. Haas and Thomas R. Wotruba

Business Pub., 1983

Note

Includes bibliographies and indexes

Details

• NCID: BA1236100X
• ISBN:
  • 0256029563
• LCCN: 82074228
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Plano, Tex.
• Pages/Volumes: xiv, 513 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management