The design dimension : the new competitive weapon for product strategy and global marketing
著者
書誌事項
The design dimension : the new competitive weapon for product strategy and global marketing
B. Blackwell, 1990
Rev. and updated
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注記
Includes bibliographical references (p. [161]-164) and index
内容説明・目次
内容説明
`The necessary search for new and lasting bases of competitive advantage has no better starting point than these pages'. Tom Peters (author of In Search of Excellence and Thriving on Chaos. The Design Dimension examines the new revolution in product design, and its dramatic impact on the corporate strategies and commercial performances of a wide range of international companies. Lorenz rejects the idea of design as mere styling and considers it a vital competitive weapon in a global marketplace. He examines the work of innovators such as Sony, Olivetti, Ford and Philips - companies which have placed design at the centre of their operations with great success.
目次
- The power of design
- more than just a pretty face
- the marketing conundrum
- towards a new era
- confronting a new challenge
- midwest pioneer
- harnessing flair
- breaking the Detroit mould
- a global quest
- oddball convert
- the designer at work
- global hype and reality
- how Japan cascades through western markets.
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