Strategies for international industrial marketing : the management of customer relationships in European industrial markets

Bibliographic Information

Strategies for international industrial marketing : the management of customer relationships in European industrial markets

edited by Peter W. Turnbull and Jean-Paul Valla

Routledge, 1989, c1986

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Note

Bibliography: p. 301-305

Includes index

First published: Croom Helm, c1986

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