Strategies for international industrial marketing : the management of customer relationships in European industrial markets

Author(s)

• Turnbull, Peter W.
• Valla, Jean-Paul

Bibliographic Information

Strategies for international industrial marketing : the management of customer relationships in European industrial markets

edited by Peter W. Turnbull and Jean-Paul Valla

Routledge, 1989, c1986

Note

Bibliography: p. 301-305

Includes index

First published: Croom Helm, c1986

Details

• NCID: BA1237646X
• ISBN:
  • 0415045924
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: 310 p.
• Size: 23 cm
• Classification:
  • LCC : HF1009.7.E85
  • DC19 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing -- Europe -- Case studies
  • LCSH : Industrial marketing -- Europe -- Case studies
  • LCSH : Customer relations -- Case studies