Strategic control : milestones for long-term performance
著者
書誌事項
Strategic control : milestones for long-term performance
Economist Books, 1990
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注記
Includes index
内容説明・目次
内容説明
Strategic control is concerned with measuring and rewarding strategic performance against pre-set goals, in the same way as budgetary control measures and rewards financial achievement against pre-set budgets. But strategy is long-term and budgeting is short-term. So how does an organization reconcile strategy with budgeting and ensure that managers achieve both budgetary and strategic targets? This book shows how to control a company's strategic direction on an everyday basis. It shows how strategic "milestones" can be woven into business plans, how they can be evaluated, changed and integrated with day-to-day activities. It also shows how this sort of planning can inject new motivation into managers, and encourage a new entrepreneurial spirit in a company.
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