Brand management : planning and control

Author(s)

• Bureau, J. R.

Bibliographic Information

Brand management : planning and control

J.R. Bureau

（Macmillan studies in marketing management）

Macmillan, 1981

• : hbk
• : pbk

Note

Bibliography: p. [244]-245

Includes index

• NCID: BA12405342
• ISBN:
  • 0333319028
  • 0333319036
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xiii, 250 p.
• Size: 22 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8/02
• Subject Headings:
  • PRECIS : Marketing. Planning
  • LCSH : Marketing management
• Parent Bibliography ID:
  • BA00302240