Promotional strategy : managing the marketing communications process

Author(s)

• Engel, James F.
• Kinnear, Thomas C.
• Warshaw, Martin R.

Bibliographic Information

Promotional strategy : managing the marketing communications process

James F. Engel, Martin R. Warshaw, Thomas C. Kinnear

Richard D. Irwin, 1979

4th ed

Note

Includes bibliographical references and index

Details

• NCID: BA12405579
• ISBN:
  • 0256021562
• LCCN: 78070010
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xiv, 755 p., [4] p. of plates
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8/2
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Advertising
  • LCSH : Marketing -- Management