Promotional strategy : managing the marketing communications process

著者

• Engel, James F.
• Kinnear, Thomas C.
• Warshaw, Martin R.

書誌事項

Promotional strategy : managing the marketing communications process

James F. Engel, Martin R. Warshaw, Thomas C. Kinnear

Richard D. Irwin, 1979

4th ed

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA12405579
• ISBN:
  • 0256021562
• LCCN: 78070010
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Homewood, Ill.
• ページ数/冊数: xiv, 755 p., [4] p. of plates
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415
  • DC19 : 658.8/2
• 件名:
  • LCSH : Marketing
  • LCSH : Advertising
  • LCSH : Marketing -- Management