Magnet marketing : the ultimate strategy for attracting and holding customers
Author(s)
Bibliographic Information
Magnet marketing : the ultimate strategy for attracting and holding customers
Wiley, c1991
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Note
Includes index
Description and Table of Contents
Description
Describes a marketing technique which intends to draw customers to a product or service. The authors demonstrate how this innovative approach reduces the negative effects of inefficient marketing techiques, such as price-cutting.
Table of Contents
- Rethinking Two Old Professions
- Challenging the Traditional Wisdom
- Selling in the 1990s
- Taking Stock
- Telling Your Story
- Meeting the Press
- Reaching the Masses with Advertising
- Getting Ahead Through Customer Education
- Playing for Keeps
- Marketing Professional Services
- Surviving Through Marketing
- Understanding the Sales Process
- Making Sales Happen
- Creating a Department of Customer Cultivation
- Igniting the Engines of Change
- Marketing in the 1990s
- Index.
by "Nielsen BookData"