British public opinion : a guide to the history and methodology of political opinion polling
著者
書誌事項
British public opinion : a guide to the history and methodology of political opinion polling
（Making contemporary Britain）
B. Blackwell, 1991
- : hard
- : pbk
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注記
Bibliography: p. [216]-219
Includes index
内容説明・目次
内容説明
This book provides an historical overview of political opinion polling in Britain. It begins with the founding of the Gallup Poll in 1937, and gives a brief account of opinion polls until the beginning of the Thatcher era. It then proceeds to a detailed analysis of the influence and methodology of opinion polls in the 1980s, with particular reference to the two general elections of that decade. The book ends with a description of the mechanics and skills involved in taking polls, and a consideration of their effect on the democratic process and of the reasons why some people would like to ban them.
目次
- Part 1 The history of political opinion polling in Great Britain, 1937-1979: the early days - founding fathers
- the middle years - coming of age
- the general election of 1970 - Britain's 1948
- the 1974 general elections - Labour squeaks home. Part 2 Political opinion polling in the first Thatcher decade, 1979-1989: the 1979 general election - political watershed
- the Falklands factor
- the 1983 Thatcher triumph
- 1987 - Thatcher's third triumph. Part 3 Political opinion polling - methodological and other considerations: the art of asking questions
- the science of sampling
- adding up the figures
- publishing survey results - the bottom line
- other considerations - banning polls, polls' influence, and the like.
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