Sociopolitical aspects of international marketing
著者
書誌事項
Sociopolitical aspects of international marketing
Haworth Press, c1991
大学図書館所蔵 全9件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references
内容説明・目次
内容説明
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.
目次
Contents
Foreword
Preface
Section I. Introduction
Environmental Issues in International Marketing: Integrative Statement
Section II. Macro International Marketing Issues
Overcoming Barriers to Trade in the Asia Pacific Region: Perspectives, Cooperative Agreements, and Governmental Policy
The Process of Technology Transfer Through Joint Ventures: International Marketing Implications
New Market Entry: Exporter Experience and Government Support
Section III: Sociopolitical International Marketing Issues
Learning From Corporate Leaders: A Modern Sociocultural Development of International Management Interactions in the Philips, Holland
Sociopolitical Analysis for International Marketing: An Examination Using the Case of Egypt's "Infitah"
Country of Origin Stereotyping: The Social Linkage Effect Upon Foreign Product Attributes
Social, Economical, and Political Framework of Joint Venture With Foreign Capital Formation in a Communist System: A Case of the Polish Economy
The Political Element and Marketing in Grenada
Section IV: International Marketing Strategies
An Application of the Political Economy Framework to Fish Distribution Channels
Socializing Grain Distribution in Kongi State for the International Market
Pricing Decisions in Global Marketing
The Planned Development of Channels of Distribution in a Highly Centralized Socialist System: The Romanian Experience
Section V: Special International Marketing Topics
Marketing Ethics and Social Responsibilities of Marketing
Perception of Husband and Wife in Family Decision Making in an Oriental Culture: A Multidimensional Scaling Approach
A Strategic Stakeholder Approach to the Marketing of Tourism and Recreation Facilities By Local Authorities
The Possibilities of Foreign Tourism Market Segmentation and the Evaluation of the Tourism Supply of SR Croatia, Yugoslavia
Marketing of Tourism in a Competitive World Environment
Index
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