Strategic management and marketing in the service sector

書誌事項

Strategic management and marketing in the service sector

Christian Grönroos

Studentlitteratur , Chartwell-Bratt, c1991

  • : Chartwell-Bratt
  • : Studentlitteratur

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注記

Previous ed.: Helsingfors : Swedish School of Economics and Business Administration, 1982

Bibliography: p. 130-135

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