Advanced marketing strategy : phenomena, analysis, and decisions

Author(s)

• Urban, Glen L.
• Star, Steven H.

Bibliographic Information

Advanced marketing strategy : phenomena, analysis, and decisions

Glen L. Urban, Steven H. Star

Prentice Hall, c1991

• : Intl. ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA12520329
• ISBN:
  • 0138519404
  • 0130132934
• LCCN: 90035900
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xx, 563 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Strategic planning