Bank marketing for the 90s : new ideas from 55 of the best marketers in banking

Author(s)

• Wright, Don

Bibliographic Information

Bank marketing for the 90s : new ideas from 55 of the best marketers in banking

Don Wright

Wiley, c1991

Note

Includes index

Description and Table of Contents

Description

Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.

Table of Contents

The New World of Banking. Marketing for Survival and Progress. 55 Ideas from Some of Banking's Best Marketers. Removing the Barriers to Good Marketing. Keep Looking for Great Ideas. Index.

by "Nielsen BookData"

Details

• NCID: BA12557191
• ISBN:
  • 0471522643
• LCCN: 90025683
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 228 p.
• Size: 24 cm
• Classification:
  • LCC : HG1616.M3
  • DC20 : 332.1/0688
• Subject Headings:
  • LCSH : Bank marketing