Principles of marketing

Author(s)

• Kotler, Philip
• Armstrong, Gary

Bibliographic Information

Principles of marketing

Philip Kotler, Gary Armstrong

（The Prentice-Hall series in marketing）

Prentice-Hall International, c1991

5th ed

• : pbk

Note

Prentice-Hall international editions

Includes bibliographies and indexes

Details

• NCID: BA12593016
• ISBN:
  • 0137216890
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxiii, 711 p.
• Size: 28 cm
• Classification:
  • DC20 : 658.8
  • NDC7 : 675.2
• Parent Bibliography ID:
  • BA00314647