Global marketing management : a strategic perspective

Author(s)

• Toyne, Brian
• Walters, Peter George Pakenham

Bibliographic Information

Global marketing management : a strategic perspective

Brian Toyne, Peter G. P. Walters

Allyn and Bacon, c1989

International student ed

Note

Includes index

Details

• NCID: BA1259542X
• ISBN:
  • 0205119867
• LCCN: 88007677
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xx, 747 p.
• Size: 24 cm
• Classification:
  • LCC : HF1009.5
  • DC19 : 658.8/48
• Subject Headings:
  • PRECIS : International marketing
  • LCSH : Export marketing