Minorities and marketing : Research challenges

著者

• Andreasen, Alan R.
• Sturdivant, Frederick D.

書誌事項

Minorities and marketing : Research challenges

edited by Alan R. Andreasen and Frederick D. Sturdivant

American Marketing Association, c1977

注記

"Prepared for a conference held at Ohio State University from May 27 to 29, 1976."

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BA12608747
• ISBN:
  • 0877570957
• LCCN: 77006819
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago
• ページ数/冊数: 142 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HC110.C6
  • DC : 658.8/34
• 件名:
  • LCSH : Afro-Americans as consumers -- Congresses
  • LCSH : Minorities as consumers -- United States -- Congresses