Minorities and marketing : Research challenges

Author(s)

• Andreasen, Alan R.
• Sturdivant, Frederick D.

Bibliographic Information

Minorities and marketing : Research challenges

edited by Alan R. Andreasen and Frederick D. Sturdivant

American Marketing Association, c1977

Note

"Prepared for a conference held at Ohio State University from May 27 to 29, 1976."

Includes bibliographical references

Details

• NCID: BA12608747
• ISBN:
  • 0877570957
• LCCN: 77006819
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: 142 p.
• Size: 23 cm
• Classification:
  • LCC : HC110.C6
  • DC : 658.8/34
• Subject Headings:
  • LCSH : Afro-Americans as consumers -- Congresses
  • LCSH : Minorities as consumers -- United States -- Congresses