Problem definition in marketing

Author(s)

• Locander, William B.
• Cocanougher, A. Benton

Bibliographic Information

Problem definition in marketing

edited by William B. Locander and A. Benton Cocanougher

（Marketing research techniques series, No. 2）

American Marketing Association, [1975]

Note

Bibliography: p. 11

Details

• NCID: BA12634394
• ISBN:
  • 0877570663
• LCCN: 75008868
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: 11 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Decision-making in marketing
• Parent Bibliography ID:
  • BA04376001