Qualitative research in marketing

Author(s)

• Bellenger, Danny N.
• Bernhardt, Kenneth L.
• Goldstucker, Jac L.

Bibliographic Information

Qualitative research in marketing

by Danny N. Bellenger, Kenneth L. Bernhardt, Jac L. Goldstucker

（Monograph series - American Marketing Association, No. 3）

American Marketing Association, c1976

Note

Bibliography: p. 70-76

Details

• NCID: BA12635772
• ISBN:
  • 0877570701
• LCCN: 76003765
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: x, 76 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA04342870