The strategy process : concepts, contexts, cases

書誌事項

The strategy process : concepts, contexts, cases

Henry Mintzberg and James Brian Quinn

Prentice-Hall, c1991

2nd ed

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注記

Bibliography: p. 1051-1059

Includes index

内容説明・目次

内容説明

This volume integrates human relations aspects of Strategic Management (Organizational Behavior, Power and Politics, Organizational Design) with the more mathematical analytical aspects which have been derived from Financial Analysis, Economic Analysis, Portfolio Analysis, and Operations Management.

目次

Introduction. I. STRATEGY. 1. The Strategy Concept. 2. The Strategist. 3. Formulating Strategy. 4. Strategy Analysis. 5. Strategy Formation. II. ORGANIZATION. 6. Dealing with Structure & Systems. 7. Dealing with Culture. 8. Dealing with Power. III. CONTEXT 9. The Entrepreneurial Context. 10. The Mature Context. 11. The Diversified Context. 12. The Professional Context. 13. The Innovation Context. 14. Managing Transition. 15. Thinking Strategically. CASES. Pilkington. Sony. Royal Bank of Canada. General Mills. Continental Group. ARCOP. PPRAD. Blanchflowr, White, and Greeves. IBM (C). GM (B). Zayre. Mountbatten and India.

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