Managing the marketing research function

Author(s)

• Adler, Lee
• Mayer, Charles S.

Bibliographic Information

Managing the marketing research function

written by Lee Adler, Charles S. Mayer

（Monograph series - American Marketing Association, No. 5）

American Marketing Association, c1977

Note

Bibliography: p. 170-172

Details

• NCID: BA12636276
• ISBN:
  • 0877570825
• LCCN: 76046447
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: 172 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA04342870