A Basic bibliography on marketing research

Author(s)

• Ferber, Robert
• Wales, Hugh G.

Bibliographic Information

A Basic bibliography on marketing research

compiled by Robert Ferber ... [et al.]

（Bibliography series / American Marketing Association, No. 2）

American Marketing Association, 1974

[3d ed.], 1974 revision

Note

First-2d editions by H. G. Wales and R. Ferber

Includes index

Details

• NCID: BA12639605
• LCCN: 74187908
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Chicago]
• Pages/Volumes: x, 299 p.
• Size: 23 cm
• Classification:
  • LCC : Z7164.M18
  • DC : 016.6588/3
• Subject Headings:
  • LCSH : Marketing research -- Bibliography
• Parent Bibliography ID:
  • BA07399954