New product planning : management of the marketing/R&D interface : an annotated bibliography

Author(s)

• Rothberg, Robert R.
• Mellott, Douglas W.

Bibliographic Information

New product planning : management of the marketing/R&D interface : an annotated bibliography

compiled by Robert R. Rothberg, Douglas W. Mellott, Jr

（Bibliography series / American Marketing Association, No. 26）

American Marketing Association, c1977

Note

Includes index

Details

• NCID: BA12640513
• ISBN:
  • 0877570914
• LCCN: 76057928
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: vi, 44 p.
• Size: 23 cm
• Classification:
  • LCC : Z7164.M18
  • LCC : HD69.N4
  • DC : 016.6585/75
• Subject Headings:
  • LCSH : New products -- Bibliography
• Parent Bibliography ID:
  • BA07399954