Marketing profitability analysis : an annotated bibliography

Author(s)

• Jackson, Donald W.
• Ostrom, Lonnie L.
• Smith, Charles H.

Bibliographic Information

Marketing profitability analysis : an annotated bibliography

compiled by Donald W. Jackson, Jr., Lonnie L. Ostrom, Charles H. Smith

（Bibliography series / American Marketing Association, No. 30）

American Marketing Association, c1977

Note

Includes index

• NCID: BA12640910
• ISBN:
  • 0877571023
• LCCN: 77011961
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: x, 129 p.
• Size: 23 cm
• Classification:
  • LCC : Z7164.M18
  • LCC : HF5415
  • DC : 016.38
• Subject Headings:
  • LCSH : Marketing -- Bibliography
  • LCSH : Marketing -- Costs -- Bibliography
  • LCSH : Profit -- Bibliography
• Parent Bibliography ID:
  • BA07399954