Marketing effectiveness : insights from accounting and finance : an annotated bibliography, 1960-1977

著者

• Kirpalani, V. H. (Vishnu H.)
• Shapiro, Stanley J.

書誌事項

Marketing effectiveness : insights from accounting and finance : an annotated bibliography, 1960-1977

compiled by V. H. Kirpalani, Stanley J. Shapiro

（Bibliography series / American Marketing Association, No. 33）

American Marketing Association, c1979

詳細情報

• NII書誌ID(NCID): BA12641130
• ISBN:
  • 087757118X
• LCCN: 78011534
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago
• ページ数/冊数: xiii, 102 p.
• 大きさ: 20 cm
• 分類:
  • LCC : Z7164.M18
  • LCC : HF5415.13
  • DC : 016.6588
• 件名:
  • LCSH : Marketing -- Management -- Bibliography
  • LCSH : Marketing -- Costs -- Bibliography
• 親書誌ID:
  • BA07399954