The strategic management of college enrollments
Author(s)
Bibliographic Information
The strategic management of college enrollments
（Jossey-Bass higher education series）
Jossey-Bass, 1990
1st ed
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Note
Includes bibliographical references (p. 303-318) and index
Description and Table of Contents
Description
The Strategic Management of College Enrollments is a complete guide to the principles and practice of enrollment management and presents a strategic approach to recruiting and retaining students by linking and coordinating the activities of recruitment, admissions, financial aid, orientation, career planning, retention, and other areas. It explains how to tailor an enrollment management system to the specific organizational needs of a college or university, and make it an integral part of the institution's strategic planning.
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