Management mistakes & successes
著者
書誌事項
Management mistakes & successes
Wiley, c1991
3rd ed
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Management mistakes
Management mistakes and successes
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注記
Rev. ed. of: Management mistakes. 2nd ed. 1986
Includes bibliographical references
内容説明・目次
内容説明
Many new case studies are incorporated in the 3rd edition of this management handbook. Some of the most notable management mistakes in history are included, with insightful discussion of why they failed. Most of the examples are recent, including cases on the savings and loan industry, Robert Campeau's retail empire, and Yugo, the eastern European manufacturer, but some classic cases have been retained. A variety of industries are represented, and management failures are compared with successes within each industry.
目次
- PLANNING GONE AWRY: The Savings and Loan Disaster - Repudiating Prudence in Planning
- Contrasts of the Running Boom: Adidas and Nike
- Contrast - A Success in Strategic Planning: Hyatt Legal Services
- ORGANIZATIONAL MISHANDLING: From Monumental Failure to Oustanding Success: The Edsel and the Mustang
- Contrast - Organizational Simplicity, A Key to Success: K Mart
- FLAWED LEADERSHIP AND STRATEGY EXECUTION
- Coors - "We Are Immune to Competition"
- A C Gilbert - Frenetic Reactions to Emerging Problems
- Contrast - International Management Group: Managing Athletes
- LACK OF ADEQUATE CONTROLS
- Contrasts in the Battle of Hamburgers: Burger Chef and McDonald's
- The Yugo - A Socialist Fiasco in a Competitive Environment
- ETHICAL AND SOCIAL RESPONSIBILITY PROBLEMS
- Nestle's Infant Formula - Consequences of Ignoring Social Issues
- Contrast - Johnson & Johnson's Tylenol: Regaining Public Trust
- Conclusions - "What Can Be Learned?".
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