The cultural environment of international business
著者
書誌事項
The cultural environment of international business
South-Western Publishing, c1991
3rd ed
大学図書館所蔵 件 / 全17件
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該当する所蔵館はありません
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注記
"S187CA."
Bibliograhy: p. 239-248
Includes index
内容説明・目次
内容説明
This book provides comprehensive coverage of international business relationships, and goes further to explain how deeply these relationships are affected by cultural differences, such as religious beliefs, values, education, social strata and politics. The third edition reflects recent changes in the global business environment. Real-world examples show how major corporations have dealt successfully with cultural differences, and provide readers with guidelines for understanding and managing relationships between organizations from different cultures.
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