Polling and presidential election coverage

書誌事項

Polling and presidential election coverage

Paul J. Lavrakas, Jack K. Holley, editors

(Sage focus editions, 127)

Sage Publications, 1991

  • : hbk
  • : pbk

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

This volume explores the history and use of polls in the USA and makes suggestions for ways the media should handle polling in the future. Contributors include experts in the field who are all actively involved in the collection and analysis of polls for national media.

目次

Introduction - Paul J Lavrakas The Use of Public Opinion Polls by the New York Times - Michael R Kagay Some Examples From the 1988 Presidential Election Campaign Media Polls, the L A Times Poll and the 1988 Presidential Election - I A Lewis A Short History of Exit Polls - Warren J Mitofsky Public Polls and Election Participants - Harrison Hickman Public Attitudes about News Organizations, Campaign Coverage and Polls - Michael W Traugott Public Reactions to Polling News During the 1988 Presidential Election Campaign - Paul J Lavrakas, Jack K Holley and Peter V Miller Media Use of Pre-Election Polls - Frank W McBride Journalism with Footnotes - Peter V Miller, Daniel M Merkle and Paul Wang Reporting the `Technical Details' of Polls The Press and Political Polling - Jack K Holley

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