Polling and presidential election coverage
Author(s)
Bibliographic Information
Polling and presidential election coverage
(Sage focus editions, 127)
Sage Publications, 1991
- : hbk
- : pbk
Available at 11 libraries
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
This volume explores the history and use of polls in the USA and makes suggestions for ways the media should handle polling in the future. Contributors include experts in the field who are all actively involved in the collection and analysis of polls for national media.
Table of Contents
Introduction - Paul J Lavrakas
The Use of Public Opinion Polls by the New York Times - Michael R Kagay
Some Examples From the 1988 Presidential Election Campaign
Media Polls, the L A Times Poll and the 1988 Presidential Election - I A Lewis
A Short History of Exit Polls - Warren J Mitofsky
Public Polls and Election Participants - Harrison Hickman
Public Attitudes about News Organizations, Campaign Coverage and Polls - Michael W Traugott
Public Reactions to Polling News During the 1988 Presidential Election Campaign - Paul J Lavrakas, Jack K Holley and Peter V Miller
Media Use of Pre-Election Polls - Frank W McBride
Journalism with Footnotes - Peter V Miller, Daniel M Merkle and Paul Wang
Reporting the `Technical Details' of Polls
The Press and Political Polling - Jack K Holley
by "Nielsen BookData"