Polling and presidential election coverage
著者
書誌事項
Polling and presidential election coverage
(Sage focus editions, 127)
Sage Publications, 1991
- : hbk
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This volume explores the history and use of polls in the USA and makes suggestions for ways the media should handle polling in the future. Contributors include experts in the field who are all actively involved in the collection and analysis of polls for national media.
目次
Introduction - Paul J Lavrakas
The Use of Public Opinion Polls by the New York Times - Michael R Kagay
Some Examples From the 1988 Presidential Election Campaign
Media Polls, the L A Times Poll and the 1988 Presidential Election - I A Lewis
A Short History of Exit Polls - Warren J Mitofsky
Public Polls and Election Participants - Harrison Hickman
Public Attitudes about News Organizations, Campaign Coverage and Polls - Michael W Traugott
Public Reactions to Polling News During the 1988 Presidential Election Campaign - Paul J Lavrakas, Jack K Holley and Peter V Miller
Media Use of Pre-Election Polls - Frank W McBride
Journalism with Footnotes - Peter V Miller, Daniel M Merkle and Paul Wang
Reporting the `Technical Details' of Polls
The Press and Political Polling - Jack K Holley
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