Consumption values and market choices : theory and applications
Author(s)
Bibliographic Information
Consumption values and market choices : theory and applications
South-Western Pub., c1991
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
658.83-79s081000084889*
Note
Includes bibliographical references (p. 175-210) and indexes
Description and Table of Contents
Description
This text presents a comprehensive theory of consumer behaviour that is operational and has been tested in more than 200 separate investigations involving a wide variety of products. The theory is applicable to consumer and industrial products; durable and nondurable products; and goods and services. Theoretical discussions explain consumer choice behaviour and also illustrate prediction and control. Step-by-step guidance is provided for implementing theory. Also included are sample questionnaires and instructions for various techniques of data analysis, which have been drawn from real-world contexts.
by "Nielsen BookData"