Consumption values and market choices : theory and applications

Author(s)

• Sheth, Jagdish N.
• Newman, Bruce I.
• Gross, Barbara L.

Bibliographic Information

Consumption values and market choices : theory and applications

Jagdish N. Sheth, Bruce I. Newman, Barbara L. Gross

South-Western Pub., c1991

Note

Includes bibliographical references (p. 175-210) and indexes

Description and Table of Contents

Description

This text presents a comprehensive theory of consumer behaviour that is operational and has been tested in more than 200 separate investigations involving a wide variety of products. The theory is applicable to consumer and industrial products; durable and nondurable products; and goods and services. Theoretical discussions explain consumer choice behaviour and also illustrate prediction and control. Step-by-step guidance is provided for implementing theory. Also included are sample questionnaires and instructions for various techniques of data analysis, which have been drawn from real-world contexts.

by "Nielsen BookData"

Details

• NCID: BA1283958X
• ISBN:
  • 0538805633
• LCCN: 90019943
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cincinnati
• Pages/Volumes: vi, 218 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC20 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Consumers' preferences