Marketing financial services

著者

• Ennew, Christine
• Watkins, Trevor
• Wright, Mike
• Institute of Marketing

書誌事項

Marketing financial services

edited by Christine Ennew, Trevor Watkins, and Mike Wright

（The Marketing series）

Heinemann Professional Pub., c1990

注記

"Published on behalf of the Chartered Institute of Marketing."

Includes bibliographical references (p. 236-242) and index

詳細情報

• NII書誌ID(NCID): BA12865025
• ISBN:
  • 0434922021
• LCCN: 91120094
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Jordan Hill, Oxford
• ページ数/冊数: xvii, 244 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HG186.G7
  • DC20 : 332.1/068/8
• 件名:
  • LCSH : Financial services industry -- Great Britain
  • LCSH : Bank marketing -- Great Britain
  • LCSH : Advertising -- Financial services industry -- Great Britain
• 親書誌ID:
  • BA00527772