Marketing financial services

Author(s)

• Ennew, Christine
• Watkins, Trevor
• Wright, Mike
• Institute of Marketing

Bibliographic Information

Marketing financial services

edited by Christine Ennew, Trevor Watkins, and Mike Wright

（The Marketing series）

Heinemann Professional Pub., c1990

Note

"Published on behalf of the Chartered Institute of Marketing."

Includes bibliographical references (p. 236-242) and index

Details

• NCID: BA12865025
• ISBN:
  • 0434922021
• LCCN: 91120094
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Jordan Hill, Oxford
• Pages/Volumes: xvii, 244 p.
• Size: 24 cm
• Classification:
  • LCC : HG186.G7
  • DC20 : 332.1/068/8
• Subject Headings:
  • LCSH : Financial services industry -- Great Britain
  • LCSH : Bank marketing -- Great Britain
  • LCSH : Advertising -- Financial services industry -- Great Britain
• Parent Bibliography ID:
  • BA00527772