Marketing classics : a selection of influential articles

Author(s)

• Enis, Ben M.
• Cox, Keith Kohn

Bibliographic Information

Marketing classics : a selection of influential articles

[compiled by] Ben M. Enis, Keith K. Cox

Allyn and Bacon, c1991

7th ed

Note

Includes bibliographical references and index

Details

• NCID: BA12874026
• ISBN:
  • 0205129242
• LCCN: 90045274
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: x, 578 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing