Marketing research : methodological foundations

Author(s)

• Churchill, Gilbert A.

Bibliographic Information

Marketing research : methodological foundations

Gilbert A. Churchill, Jr

Dryden Press, c1991

5th ed

Note

Includes bibliographical references and index

Details

• NCID: BA12895139
• ISBN:
  • 0030314720
• LCCN: 89071542
• Country Code: us
• Title Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xxxii, 1070 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC20 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research