Exploring marketing research

Author(s)

• Zikmund, William G.

Bibliographic Information

Exploring marketing research

William G. Zikmund

Dryden Press, c1991

4th ed

• : hard cover
• : pbk.

Note

Includes bibliographical references and indexes

Details

• NCID: BA1299250X
• ISBN:
  • 0030515629
  • 0030539870
• LCCN: 90039282
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xxiv, 834 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.2
  • DC20 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research