Case studies in international marketing

Author(s)

• Doyle, Peter
• Hart, Norman A.
• CAM Foundation
• Institute of Marketing

Bibliographic Information

Case studies in international marketing

edited by Peter Doyle and Norman A. Hart

Published on behalf of the CAM Foundation and the Institute of Marketing [by] Heinemann, 1982

Details

• NCID: BA1300240X
• ISBN:
  • 0434903701
• LCCN: 82241323
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: vii, 391 p.
• Size: 24 cm
• Classification:
  • LCC : HF1009.5
  • DC19 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing -- Great Britain -- Case studies
  • LCSH : Export marketing -- Europe -- Case studies