Defining advertising goals for measured advertising results

Author(s)

• Colley, Russell H.
• Association of National Advertisers

Bibliographic Information

Defining advertising goals for measured advertising results

by Russell H. Colley ; under the auspices of the A.N.A. Committee on the "Corporate Management Approach to the Advertising Investment"

Association of National Advertisers, 1962, c1961

Details

• NCID: BA13005339
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiv, 114 p.
• Size: 24 cm