Defining advertising goals for measured advertising results

著者

• Colley, Russell H.
• Association of National Advertisers

書誌事項

Defining advertising goals for measured advertising results

by Russell H. Colley ; under the auspices of the A.N.A. Committee on the "Corporate Management Approach to the Advertising Investment"

Association of National Advertisers, 1962, c1961

詳細情報

• NII書誌ID(NCID): BA13005339
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xiv, 114 p.
• 大きさ: 24 cm