Modern advertising : practices and principles

Author(s)

• Hepner, Harry Walker

Bibliographic Information

Modern advertising : practices and principles

Harry Walker Hepner

McGraw-Hill, 1956

3rd ed

Access to Electronic Resource 1 items

• Modern advertising: practices and principles.

  1956

  HathiTrust

  

Note

Includes indexes

Details

• NCID: BA13014894
• LCCN: 56006895
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; London
• Pages/Volumes: x, 740 p.
• Size: 24 cm
• Classification:
  • DC18 : 659.1