Pretesting advertising

Author(s)

• Wolfe, Harry Deane

Bibliographic Information

Pretesting advertising

by Harry Deane Wolfe ... [et al.]

（Studies in business policy, no. 109）

National Industrial Conference Board, c1963

Note

"A research report from the Conference Board."

Bibliography: p. 205-206

Details

• NCID: BA13015514
• LCCN: 63024061
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 212 p.
• Size: 28 cm
• Classification:
  • LCC : HF5006
  • DC : 659.1127
• Subject Headings:
  • LCSH : Advertising -- Research
  • LCSH : Market surveys
• Parent Bibliography ID:
  • BA03419732