Creating value for customers : designing and implementing a total corporate strategy
著者
書誌事項
Creating value for customers : designing and implementing a total corporate strategy
Wiley, c1991
大学図書館所蔵 件 / 全23件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes index
内容説明・目次
内容説明
This guide aims to provide tried and tested methods, with full case histories, of how successful companies have analyzed the services they provide and then devised interrelated corporate efforts not just to keep the customer satisfied, but to improve and enhance the corporation/customer relationship. Focusing on product design, marketing, pricing, human resources and service, the book emphasizes a whole company approach to customer care.
目次
Value Creation: The State of the Art. Know Your Customers--Know Yourself. Upside Down and Inside Out: Creating the Customer-Value-Driven Culture. Measuring Customer Satisfaction and Value Perception. Managing Customer Relationships. Delivering on Your Promise: Achieving High-Quality Operational Performance. The Value Creators: People. Preparing for Change. Developing Your Action Program. Tracking Your Performance. Endnotes. Index.
「Nielsen BookData」 より