Attitude research on the rocks

Author(s)

• American Marketing Association. Committee on Attitude Research
• Adler, Lee
• Crespi, Irving

Bibliographic Information

Attitude research on the rocks

Lee Adler and Irving Crespi, editors

University Microfilms International, c1968

Note

Facsim. of: [Chicago] : American Marketing Association, c1968

Papers originally presented at the second conference of the Attitude Research Committee of the American Marketing Association held in Puerto Rico in 1967

Includes bibliographies

Details

• NCID: BA13065647
• LCCN: 68019467
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, MI
• Pages/Volumes: ii, 260 p
• Size: 21 cm
• Classification:
  • LCC : HF5415.3
  • DC : 658.83
• Subject Headings:
  • LCSH : Motivation research (Marketing) -- Addresses, essays, lectures