Consumer behavior : selected readings

Author(s)

• Engel, James F.

Bibliographic Information

Consumer behavior : selected readings

edited for the American Marketing Association by James F. Engel

（AMA reprint series）

University Microfilms International, 1968

Note

Articles selected from American Marketing Association publications

Includes bibliographical references

Facsim. of: Homewood, Ill. : R. D. Irwin, 1968

Details

• NCID: BA13074965
• LCCN: 68030850
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, MI
• Pages/Volumes: ix, 233 p
• Size: 23 cm
• Classification:
  • LCC : HF5415.3
  • DC : 658.83
• Subject Headings:
  • LCSH : Motivation research (Marketing) -- Addresses, essays, lectures
  • LCSH : Consumers -- United States -- Addresses, essays, lectures
• Parent Bibliography ID:
  • BA13075141