Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising

著者

• Mooij, Marieke K. de
• Keegan, Warren J.

書誌事項

Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising

Marieke K. de Mooij, with Warren J. Keegan

Prentice Hall, 1991

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA13075505
• ISBN:
  • 0134718976
• LCCN: 91012208
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York ; Tokyo
• ページ数/冊数: xvi, 440 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5823
  • DC20 : 659.1
• 件名:
  • LCSH : Advertising
  • LCSH : Advertising media planning
  • LCSH : Advertising, Comparison