Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising

Author(s)

• Mooij, Marieke K. de
• Keegan, Warren J.

Bibliographic Information

Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising

Marieke K. de Mooij, with Warren J. Keegan

Prentice Hall, 1991

Note

Includes bibliographical references and index

Details

• NCID: BA13075505
• ISBN:
  • 0134718976
• LCCN: 91012208
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; Tokyo
• Pages/Volumes: xvi, 440 p.
• Size: 24 cm
• Classification:
  • LCC : HF5823
  • DC20 : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Advertising media planning
  • LCSH : Advertising, Comparison