Marketing definitions : a glossary of marketing terms

Author(s)

• American Marketing Association. Committee on Definitions
• Alexander, Ralph S.

Bibliographic Information

Marketing definitions : a glossary of marketing terms

compiled by Committe on Definitions of the American Marketing Association ; chairman, Ralph S. Alexander

University Microfilms Internatifonal, c1960

Note

Facsim. of: Chicago : American Marketing Association, c1960

Details

• NCID: BA13085065
• LCCN: 61002002
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, MI
• Pages/Volumes: 23 p.
• Size: 26 cm
• Classification:
  • LCC : hf5414
• Subject Headings:
  • FREE : Marketing -- Terminology